Keyword grouping is something that’s been around since the early days of SEO, and all of the pros do remember the days when they’d put a whole smorgasbord of relevant keywords into a clustered sort of look. These groups would give the website a categorized look to them, and it can help SEO specialists optimize the site for the best performance possible. You should know how to do this, and here, we will go over how to keyword group correctly.
First, the term keyword grouping or clustering. Essentially, it’s a list of relatable keywords that are when compiled put through different pages in a way to drive the organic and paid traffic together.
For example, if you had two different keywords, would they fit, such as ordering something, and the delivery options? The best way to do this is to look at competitors and then figure out whether or not the pages rank when it comes to keywords that are either the same or similar.
Now, this can take hours, if not days, to manually complete this. And there is often a chance that this isn’t done correctly. So why do this?
Well, here are a few reasons to use this:
- By grouping these keywords, it makes the sites look more relevant on the search engine
- Can save money if you have PPC campaigns that get paid traffic as compact ad groups can actually help with CTR and the quality of the score
- It can help enhance the copywriting efforts and the quality of the content that’s going out onto the sites
- Can attract more visitors
- Can avoid keyword cannibalization in many cases, improve site structure, and set the keywords better
- By automating this, it will save you so much time in the long run.
So how do you do this? Well, there are a few things to keep in mind
First, you got to do your research. Keyword grouping starts with collecting a large amount of related keywords within a niche, both long and short-tail keywords. Using analytics to help you get what you need will tell you of the variations to work on, and the best ways to optimize the content with the chance of getting to the top.
You should also create high-level keyword groups. It can be created around the main services and products. You can put together keywords based on the high-level groups that you’re trying to go for based on the content. From this point, you can then divide these major keywords into shorter other keywords with relevant categories.
Once that’s done, you work through the long list of keywords to make them narrower and more closely related to one another. Now, as you read this, you might think its scary, but if you’re using a keyword grouper, it’s nowhere near as bad.
So what is a keyword grouper? Well, it’s a tool that’s used to create related and similar keywords and then groups them together. Essentially, all you’ve got to do is to get a list of these keywords, and from there, copy-paste this into the grouping tool, and then from there, all of the magic will happen.
This, in turn, will help you determine where they should go, and the grouping of each term.
Finally, we’ve got soft clustering, where it picks the query from the larger search volume, and then it’s compared against the picked one. It basically compares the top 10 results for each keyword. If the number of URLs that match is equal to the keyword set, they’re clustered into a singular group. This is used to help with more competitive niches.
Basically, you need to cluster up these keywords and make sure that they fit the queries because it will help you build a more authoritative and better result from your site. If you are confused about which ones to use, the keyword cluster tool can help, and from there, you can improve the queries that you get, and prevent the irrelevant ones from becoming an issue in the future as well, which is better for your business and the traffic you’ll definitely get too.