Jul 03

A Guide to Long-Tail Keywords


One of the main goals of every website is to rank well on the major keywords users are searching for. That is why so many sites utilize the skills of experienced SEO companies like Carmel SEO to ensure their site has high search rankings. Now, this may leave many webmasters curious as to how their SEOs manage to get their website to the top of the search results. The answer is quite simple, many SEOs will target certain long-tail keywords to help boost your search rankings. So what does the process of finding, selecting and targeting keywords look like? In this article we’ll give you a brief explanation of long-tail keywords and the selection process.


First, what are long-tail keywords? Long-tail keywords are the phrases people use when searching for anything on the internet. For example, if looking for a blue shirt, a user might search for “navy blue button down shirt”. The job of webmasters and many SEOs is to find what long-tail keywords people are searching for in your field and target them in order to rank well in the search results. It may sound pretty straight forward, but it actually can be quite a time consuming process.

The first thing you can do is create your own long-tail keywords and search for them to see where they pop up in the suggestions. I would also recommend looking on various social media sites to see what people are talking about or sharing.

The next step would be to see which of your keywords are in high demand by using a tool such as the Keyword Explorer. This tool can be highly valuable as it not only will show you the volume for keywords but will also provide you with suggestions based on the keywords you are researching.

Once you have your head terms selected, the best thing you can do is find out who else is targeting your keywords. You can do this by manually checking the SERPs and by using a tool called the Mozbar. If you don’t have the Mozbar installed on your computer, I suggest you get it soon.

I hope the information provided above helps you better understand long-tail keywords and how they are used to help boost your site rankings. If you have any questions I suggest contacting a reputable SEO company such as Carmel SEO so they can help you better understand this topic.

Mar 22

Issues that Real Time Search Algorithm Updates May Cause

Google’s Panda and Penguin algorithms have been updated several times in recent years and it has caused panic in majority of SEO circles. A very less number of SEOs seemed to have benefits from these updates. The SEO job continues to becoming tougher as Google has moved towards implementing real time algorithm updates. Hence, the consequences of these updates are worth mentioning in this article.


Algorithmic Penalties and Troubleshooting

It’s tougher to get the algorithmic penalties troubleshot as compared to troubleshooting manual penalties. The manual penalty lets the site owner know that he/she has been hit. On the other hand, the site owner may not know if he/she faces imposition of algorithmic penalty.

If you want to know whether your website has been hit, the easier way to do this is to view the time graph of internet traffic. If your website has suffered drop in traffic at the times of algorithmic updates, you have been hit by penalty.


Another way to diagnose if you are hit by algorithmic penalty is to look for drop in organic traffic against the queries even if the website stays at high rank in the map. Nevertheless, many companies overlook this diagnostic check and continue to wonder about the low performance of their websites.

The drawback of this diagnostic check is that the site owners would need to analyze huge amount of data if they are not aware of algorithmic update schedules in the past. Difficulty in checking for algorithmic penalties has been the major issue for many people and it continues to be a headache.


Confusions that Come With Real-Time Algorithm Updates

With the real time algorithmic updates, the search engine’s crawling is done in a randomized manner. Hence, it would take weeks, or even months, for a website to be reviewed after the change in website’s structure and addition of new links.

It means that you might not be able to find a match between the dates when you made changes and the dates when penalty was applied. This situation can lead you to have another confusion regarding the reason behind drop in traffic; i.e. imposition of a penalty or a server issue. Based on this scenario, it will be difficult for you or your SEO team to identify the real issue.

Moreover, the frequent algorithmic changes would understandably affect the rankings of many sites. That would lead the site owners to assume that they have been hit by penalty (which may not be true in a number of cases).


Testing of Black Hat SEO

With an automated process of penalizing websites, developers working at Google will look into more black-hat SEO processes to set stricter standards for the websites. There is a chance that many of the websites, which use organic such as World Links Directory SEO but effec tive ways to get ranked faster, would face penalties. That will make it more difficult for the penalized websites to recover from damage quickly.

Could There Be Any Benefits of Real-Time Algorithm Updates

The ultimate benefit of Real time algorithmic updates is definitely for the search engine users. Google, with these efforts, seems to be striving hard to provide better search results.

Mar 12

The Three Types of Chiropractic SEO

When people search for ‘Chiropractor’ in your area, whether or not your page rises to the top of the google search hinges on whether your not you are participating in online SEO. In today’s day and age, it is mandatory that you are exercising online SEO as your main source of marketing. Having a web presence is huge as people are utilizing the world wide web for nearly everything they need. Where they go to dinner, what they make for dinner, what providers they see, and even what movie they see can all be found online within minutes.


There are three primary types of Chiropractic SEO. The first is On-Page SEO. On-page incorporates factors that determine whether or not your site rises to the top on google search lists or if it gets buried among the thousands of other chiropractic web pages out there. It allows search engines like Yahoo, Bing & Google know what is on your website. Your overall website content is a good starting point for this. Making sure your page has well-written content, relevant to chiropractic topics, as well as the inclusion of specific keywords. It is important, however, that there is a balance within use of the keywords, as having too many can appear like spam. Having the proper amount allows Google to recognize the page as relevant. Your Chiropractic SEO company make sure that your on-page SEO is working as efficiently is possible, by including simple URL links, meta-tags, social media buttons, and links to other sites.

Off-Page SEO is the second type of SEO. Your off-page SEO is just as important as your on-page SEO is, whether or not you may recognize that. It is important that you have a blog on chiropractic topics, social media pages that are consistently being updated, and even submissions to various websites and media outlets. We understand this can be extremely time-consuming, and that’s why Chiropractic SEO do all of that work for you.


The third type of SEO is called Local SEO. Local SEO tells search engines where exactly your practice is located. When people search for chiropractors, they will search for: “chiropractors in (city name)”. It is not sufficient to only contain your address on your page, as other things must be executed as well. Chiropractic SEO company take care of setting up a Google business account, listing your location on Google maps, and also submitting your information to local directories. Together, these three forms of SEO are sure to make your chiropractic office rise to the top of Google searches and ultimately generate new patients into your office!

Mar 09

Digital Marketing Predictions to Keep Eye On in 2016

Digital marketing isn’t characterized by hard and fast rules. Hence, one needs to keep volatility of this industry into consideration in order to be successful in it. Although a lot of things in digital marketing change on weekly basis, some things stay for a longer while. Focusing those prospects can pave way to digital marketing success.

The predictions about some of those aspects would be worth mentioning here.

  1. Video advertising is going to be on the rise. Marketing on YouTube is already a common practice. Facebook is also joining the race as it has invested substantially to make video marketing a viable option on its platform. Moreover, Google also seems to be interested in promoting videos in its SERPs. Hence, it’s a prospect which cannot be overlooked.
  2. With the launch of Meerkat, digital marketers are seriously thinking about using live stream on social platforms to give their business extra exposure. Twitter is also working on launching its live stream, known as Periscope, to get into competition with Meerkat. Social live stream got highly positive response from online community. Now it’s just the matter of time when this feature will finally be launched.
  3. Digital marketing domain is now being shifted from desktop to mobile. The major reason is that people now seem more engaged with their mobile internet browser rather than desktop’s one. In fact, the number of mobile internet users has convincingly outdone the number of desktop internet users. And the safe prediction for indefinite future is that mobile users are going to grow by leaving desktop internet users behind with an ever-increasing margin. Although the number of desktop internet users is still substantial but this platform isn’t primary anymore.
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  5. Another challenge in not-so-distant future for digital marketers is to cope with the requirement of targeting Virtual Reality as a marketing domain. Virtual reality is the complete digital experience that mobile and computer users can have. This aspect is going to require the digital marketers to be multidirectional in their presentation approach. VR is more likely to encourage the rise of 3D in a more specific way.
  6. Although digital marketing is all about spreading the message in a wider domain, marketing in broadcasting manner seems to be somehow ineffective when it comes to advanced marketing. The marketers now seem to emphasize relationship marketing, even for the digital world. This marketing strategy mainly involves the techniques which can further customer’s trust and loyalty with the help of consistent interaction in a friendly manner. Although this strategy is going to require a company spending more time and money in the marketing, ignoring it would implicate serious losses on business due to lack of marketing.
  7. Along with the relationship marketing, one cannot ignore the importance of automation in marketing. Automation in marketing is the general and basic concept of marketing which tends to give an overview of your business.

A lot has been changed in digital marketing and yet things are not going to be the same in the future. So, change seems to be a persistent characteristic of Digital Marketing Edmonton. Focusing on above prospects would surely help you market your business in 2016.

Mar 05

Google Makes Recent Changes in Search Result Pages

Google has recently cleared the ads from right hand side of result pages. Instead, four ads would be showed on the top of search results, given that the queries are more commercially relevant.

Number of Ads shown at the bottom of page isn’t affected by this recent change. However, a result page could now show only 7 ads, which is lower than 11 ads that were shown when result pages had right side reserved for ads.


Google says this change is to make the user experience batter for all searches made from computers, mobiles or tablets. This change is optimized especially for the mobile internet because number of mobile internet users have increased drastically and it’s still on the rise.

Moreover, Google also says that text ads on the right side of result pages weren’t helping because they weren’t getting the attention which Google was hoping for. Since Google has now placed 4 ads at the top of result pages, they say that response was better as compared to the ads on right side.

It would be worth mentioning here that how this change is going to affect the advertisers and campaigners.

  • Some people had some concerns regarding reduced number of slots for ads in result pages. They said that it might affect the small business they would find it hard to make it to the ads section. However, Google turned down these speculations as they said that several researches were made before rolling out of this change. It is ensured that every advertiser will get fair number of clicks because right side ads panels were almost useless.
  • Moreover, CPC campaigns aren’t going to get hurt with this new change. Test results show that these campaigns remained unchanged after the update.


What to do to cope with the change?

It’s a fact that changes affect the search engine optimization campaigns; and the recent update also possesses this attribute. What’s important here is that how you manage your campaigns to keep your marketing progress intact. Here are some tips that you can keep in your consideration.

  • After the right rail section revoked, you should get fewer impressions but better click-through-rate. If something else is happening apart from change in impressions and CTR, perform some monitoring task to find out any possible issue with your account.
  • Know the position of your campaign as compared to the other top ones by keeping the budget and bids in sight. That’ll help you to figure out how you can perform in order to get the best out of your available resources.
  • Make sure that you are sticking with the better quality of ads you write. Quality of this short description is the driving force that can get you better CTR.
  • Adjust your ads in right positions if you are not getting reasonable response. As mentioned above, changes affect in different ways. Most of the times, readjustment does the job to bring things to normal.

Bottom line is; every new thing brings up a challenge which has to be dealt with. However, it doesn’t mean that change has brought a permanent difficulty. So, it’s the time that campaigners should forget about right rail section and work to cope with the new changes which surely have some great benefits.

Mar 03

Why Second-Tier Links are Important in SEO?

It’s always good to get traffic on a website from multiple paths. The need for secondary traffic sources is felt when you get suspicious about search engine’s behavior regarding your site; i.e. your site might get demoted in SERPs. Or your site is not doing well in SERPs at all. In this scenario, you may have to depend upon the traffic coming at a high authority website in which you would have posted your website’s link.


Links that follow above mentioned pattern are known as Second-Tier Links. It’s the technique to do the link building job for pages that link to you money site. It may include linking the articles, which contain your website’s link, to the social media websites or any other websites that give you permission to leave a link.

With this method, your website may get ranked pretty well in SERPs but it’s not what we talking about here. Second-Tier Link building ensures that existence of website’s link in high authority websites would bring more traffic, which is what matters in the end for most of the people. Moreover, the traffic coming through these Second-Tier Links looks more authentic and organic. Hence, Google values these links more than the others that look like following the any link building schemes.

Some important points that you need to take into consideration while building Second-Tier Links are as under.

  • Don’t forget to give the articles, which would have your website’s link, good social media exposure. Post those articles in the relevant groups or pages where you would expect appreciation for the kind of information you share.
  • Treat the blogs and articles, with your website’s links, just like you treat your main site. Post those links in high authority domains only.
  • Do not ever let the quality of Second-Tier Links go down. Always pick good quality domains to post the links.
  • If you aren’t finding too many good websites for Second-Tier Link building, don’t use it as an excuse for posting in low authority websites. In other words, quantity of links doesn’t matter but quality does.
  • Make sure that you are using good piece of content when you are posting links anywhere. One thing that you should keep in mind is that posting two links in one instance would more likely make your comment notification email to go under the promotion tab of site’s admin email account. You can deduce the rest regarding what most of us do with promotional emails.
  • If the primary link of your website is posted in some low authority domain, do not build links for it. That would make your website untrustworthy.
  • Never ever use any software to build Second-Tier Links. The days of black hat link building techniques are long gone. Unless you would want your website to be banned by Google, avoid automation in link building.

One thing worth mentioning here is that these link building techniques are only to help in enhancing traffic on the website, not for improving the website’s rank. If you are looking to hire a credible SEO company, you may check out: http://idallasseogeek.blogspot.com/2016/02/3-killer-tips-for-hiring-seo-company.html

Mar 01

Major Google Changes to Redefine Your SEO Strategy

Google releases average 600 updates every year. Most of the updates are minor but some updates make bigger differences. As many of the SEOs might have noticed, 2015 was the year of updates as Google made some major changes in its algorithm; and there are more to come in 2016. Hence, this situation demands SEO practitioners to be more than just being ready as search engine algorithms are expected to put some great challenges for internet marketers.


To make your Search Engine Optimization strategy more target-oriented, here is a brief detail of some major changes which Google has made recently.

  • Google has changed its approach drastically in showing results against search queries. Not too long ago, Google used to promote web pages based on keyword density, Meta description and Meta keywords. Now, Google focuses more on providing results based on the queries’ logic. Development of snippets is the best example in this regard.


  • Snippet in Google SERPs is the short piece of information from a page which tends to answers user query better than any other information source. If you have managed to get a snippet in SERPs against some of search queries, you are definitely going to receive more traffic on your web page.


  • Google has stepped in to the realm of artificial intelligence by integrating ‘RankBrain’ into its core algorithm. Development of this AI feature indicates that Google will start to learn about queries and the desired pages against those queries. In the test phase, ‘RankBrain’ delivered results beyond expectations. SEO aspects which are going to get major benefits from this algorithm include user experience, local SEO and content quality.


  • The number of mobile internet users rose up to a great extent in the past few years. Therefore, importance of developing mobile friendly versions of website has become a crucial need rather than just an option. Keeping this fact into consideration, Google has released an update which is known as ‘Mobilegeddon’. Although, this update hasn’t been affecting search results noticeably, it is likely to hit hard after a few tweaks and a little increase in the number of mobile internet users.


  • Google takes web security pretty seriously. It is evident from the fact that HTTPS sites have got good response from Google. The process of acquiring HTTPS status may be hectic but its result is worth this trouble. If you are providing some service or product from your website and you have added the login feature, you will need to make your website secure with HTTPS.
  • Link building can never lose its significance in SEO. However, Google’s approach in promoting a website based on its incoming and outgoing traffic through links has greatly been modified. Now, Google values only those links which drive traffic to and from high authority websites. Moreover, it would be a wrong idea to ignore the existence of broken links on your website. That would lower your website’s authority.
  • Google has been focusing more on promoting local businesses in their respective localities. It’s been obvious by
  1. Local business getting ranked in Google SERPs.
  2. Development of Google My Business which has started servings as the prior option for local business owners to get their business listing registered.

If you are following these procedures already, you will surely be able to get your website promoted. However, you may need to modify your SEO strategy if you are not fully complying with these conditions.

Feb 27

How to make Local SEO Result Oriented

With Google now providing locality based search results, marketing a business in a specific locality may have become many times easier as compared to promoting a website without targeting localities. However, this local SEO still needs to be implemented by using a dynamic approach because the algorithm, we deal with, is the same which always seems to have killer instinct for other types of SEO processes. SEO Dallas TX needs the SEO practitioners to be ready to adopt changes quickly; therefore, there are some basic rules which you can follow.

  • Knowledge and readiness for unexpected changes are the keys to success in all types of SEO. As a metaphor, SEO can be associated with the game of chess which needs a player to think about next few steps before taking the current step. SEO works the same way. What you implement currently would affect the entire process. Sometimes, Google makes changes which can affect your position in search results while you do not find it to be your fault. Nevertheless, Google makes these changes to improve user experience and you need to comply with these changes to stay up to the mark.
  • There is definitely more traffic on generic keywords but the level of competition associated with the use of those keywords nullifies the traffic advantage for most of the businesses. Instead, you can go with the long-tail keywords. As a matter of fact, local SEO mainly involves use of keywords in which localities are mentioned. The locality factor filters the results for the users looking for your type of business in your locality. It surely increases the chance for your business to be found. Another good way to get your website on a better position is to use the keywords that pose a question.


  • SEO never remains the same. As discussed above, all that Google cares about is the better user experience. Therefore, if better user experience is worth the change in Algorithm that would most probably hurt most of the SEO processes, Google wouldn’t step back from doing this in the very moment the requirement for change arises. If you are SEO practitioner, you will need to make your clients understand the fact that SEO is not something which you do once and then get results on ongoing basis. There will be changes in Google Algorithm and these changes will reverse the SEO processes. It’s inevitable. The only way you can get results from your SEO process is to be ready for the change.

SEO may be more difficult now days but it maintains its repute for being the quicker result yielder. All you need to do is to beat the competition between you and search engine by sticking to the quality of content and ahead-of-time approach.

Feb 19

How to Turn Sluggish SEO Campaign into Hot Lead Generating Strategy

Although, SEO is not a fast process of marketing a business but marketers sometimes get under immense pressure for delivering the results faster. You cannot argue with your clients but you can show them something from which they would know that you have a recipe for their marketing success. It may also make the SEO process much better.

The essence of some successful SEO strategies in the form of a guide is as follows.

  1. You can get multiplied traffic to your website if you have been successful in getting a featured snippet against a number of search queries. For that purpose, try to find out the ranking of some general information websites against the queries which would have a question. Now prepare your own list of keywords that would have queries. Keywords in your list should have highest search volume. Make sure that your website’s content is answering the questions asked in the queries. The easiest ways to get featured snippet for your different search queries are:
  • Give information in bullet points
  • Add relevant video
  • Don’t be shy of sharing additional information

Speech Bubble - Strategy

  1. If you are looking for quick response, it is important to work on the old content optimization rather than flooding your websites with the new content. It doesn’t mean that you shouldn’t add the fresh content but it would be a fetal mistake to ignore the old. Since old content would have more authority as long as it is relevant, you can tweak it to increase the pace of your SEO campaign. Ways you can consider for old content optimization include:
  • Pay good attention to on-page optimization of your website. For that purpose, adjust the on-page ranking factors, bring internal linking into proper shape, and submit your website to be crawled by Google.
  • Create links of high authority and relevant websites in your website’s pages. Google values this linking in a special way.
  • In order to avoid higher bounce rate, make sure that your website is being ranked against relevant keywords.


  1. You can search for converting pages through Google Analytics. That will help you to look into the keywords which help in better page conversion. This practice would help you in an effective keyword optimization for decent conversion of your pages.
  2. If your website has the blocks of content with the relevance among them, combine these blocks to make a separate page of it.
  3. 2014-10-help-marketers-generate-leads-figure-1

  4. The factor that hurt an SEO process very badly is the existence of broken links. If the hyperlinks in your website’s content are going nowhere, Google will consider your website as a careless information sharing effort. To fix the broken links, you can contact the websites’ owners and ask them to reload link’s connectivity.

Even if you are moving slow with the SEO process, right direction would get you the results pretty quickly. You can set your direction by using above mentioned guide as your standard approach. For more info, check out: http://appliedpowersystem.com/seo-blog/

Feb 19

Tips to Make Facebook Marketing Successful

Originally designed to build connections between the people socially, Facebook has benefited the businesses in even better way. Now days, the factors on which your business marketing strategy depends substantially involve Facebook marketing on the top of the list.

However, it’s not like you just start a page and get the traffic at inception. Here are some tips that would give you an idea about how to run your Facebook marketing campaign.

  • Let’s start by negating a myth which many people think of as a factor that would increase traffic through Facebook. It’s about the posting frequency. Some people think that increasing the daily post frequency may boost the traffic. While some people associate lesser posting on Facebook with the quality, hence a boost in traffic. These are nothing more than misfired hunches that would give no result. In fact, posting too much or posting too rarely can cause drop in incoming traffic.
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  • Another fable that has been proved not just ineffective but adverse is asking questions in the Facebook posts. It really doesn’t make any sense when you ask question while posting the link. The Facebook posters do this in an effort to bind the viewers in an obligation to open the link and come back to the Facebook post to give their feedbacks. If you think with a viewer’s mind, you would really rarely bother to open such links.
  • One of the smart thinking actions is to post your links when there aren’t many people online in your domain. A simple elaboration in this regard is that very few people would listen to you if you speak in a crowd. However, you will be heard well when there would be less noise. Hence, you wouldn’t really want your Facebook post to be flown away in the running social media stream during peak hours. This tactic is particularly helpful if you want to beat the competition by avoiding competition.
  • Facebook-Marketing

  • While posting link as Facebook status, make sure that you are adding a relevant caption that would give a little description in way like title does. That caption should be a little inviting, but it shouldn’t look like a marketing tactic. On social media, you can make good impact only if you are able to understand the behavior of audience in your domain.
  • One of the major tactics to keep the audience engaged in your Facebook page is to post the link updates. According to several tests, posting regular link updates on Facebook page from the money websites resulted in huge incoming traffic. This way, you can keep your Facebook page up to date and your audience busy.
  • Facebook-Marketing-Strategy

  • Link posts with images influence the incoming traffic highly positively. However, you might need to replace your stock photos with the teaser photos. Stock photos are the ones in Facebook posts that are retrieved from the link’s HTML automatically. Uploading a different teaser photo would make your social media marketing task a bit manual.

Facebook marketing is the great strategy to get business leads, but you need to plan this marketing in order to make it effective.  You can follow me on https://www.facebook.com/fritz.poling,  if you need anymore help.

Feb 17

Five Link-Building Techniques You Cannot Afford to Miss

Many of the SEOs think that link building methods have been overused. If you are also the one complaining about link building being an outdated SEO method, you may get surprised to learn that there are still a lot of link building techniques which have not been applied extensively.

Those techniques are either the neglected ones or they haven’t been in the knowledge of most of the SEOs.


Nevertheless, it is worth mentioning that those techniques are capable of making huge difference.

  1. Authentic search engine optimization consultants usually warn against the usage of any tools that might bring an artificial automation in the SEO process. However, there are some tools that work as path tellers. These are the tools you can use for good. One of such tools is the IFTTT, or If This Then That, which automates the process of link target discovery. Apart from helping in social media and email marketing task, this tool also automates the link building process. However, this tool doesn’t literally build the links but it helps in finding out the potential link building targets.
  2. IFTTT-Recipe-600x353

  3. Webmasters are the gurus you would want to get in touch with in order to learn new things about SEO. However, it’s also a fact that webmasters are the ever-hesitating people when comes to helping SEOs. Nevertheless, you can help them in certain aspects to win their trust and, of course, a working relationship. Here’s how you can help them.
  • Notify them about the broken links on their sites and give them suggestions to correct those wrongs.
  • There is nothing better than the compatibility of old content with the recent updates. That content would give your website huge exposure as search engine considers that type of contents trustworthy. If you are able to help a webmaster in making his old content usable again, you are certainly producing an opportunity of getting valuable help for your SEO process.
  1. Who wouldn’t want the backlink from Apple community? You can get this traffic by uploading the sound track in iTunes. By uploading the sound track in iTunes, you get a chance to place your link which every downloader of your sound track would see. Hence, it can be the source of very organic traffic which can contribute substantially for the improvement of your website’s authority.
  2. audio-itunes-800x503

  3. Finding an online Press Release company and paying them a handsome amount of money every month for publishing a few pages of yours is certainly an outdated and money wasting practice. Instead, you can find journalists from Facebook. You can ask those journalists to write informative notes which you would post with their reference.
  4. quotes-600x200

  5. There is mighty chance for your content to be quoted anywhere in the web, if you are a blogger. All you need is little research to find these quotes. Contact the site’s owners and ask them to mention your brands name and link that to your website.

These techniques might seem a bit unconventional but these can make the difference beyond expectations.

Jan 29

What is it meant to be a Core Algorithm’s Part? by Google

When anything is integrated into the core of larger system, it means that the thing is now sustainable and it is very rarely going to require new upgrades and tweaks.


Let’s see it in the Google’s Panda way. Google recently announced that it has made Panda a part of Google’s main algorithm. With this announcement, the SEOs and webmasters seemed pretty much confused and they had been questioning since then; i.e. what it is meant to be the part of main or core algorithm. However, all these doubts and confusions are now cleared away with an explanation by Google. It says that the algorithm is not going to require any major updates in the future. This is the reason that it has been added in the Core Algorithm of Google.

In a long video, which features Google’s Andrey Lipattsev answering the questions, there is a long and informative discussion about Panda’s integration into Core Algorithm and the reason for difficulty in defining any Google’s Update.

According to Andrey Lipattsev, Panda’s integration into Google main algorithm isn’t associated with purpose of changing its behavior. It is rather about the Panda’s ability which makes it reliable enough so that it could be considered for inclusion in Google’s Core Algorithm. It is now more like the PageRank whose criteria isn’t being changed because it isn’t needed. Hence, Panda seems to be working fine as for now, and the only way that it will require any change is that the core algorithm’s context needs a change; which doesn’t seem very likely in foreseeable future.

Gary Illyes has also shared an explanation in this concern. According to Illyes, the cars didn’t have their starters in the early era. It made the driver to walk to the engine and use some mechanical techniques in order to make the engine to start. Now the starters are integrated with all of the engines. Therefore, it isn’t the engine’s working way that has been changed; it’s the integration of necessary tools which made it convenient to operate a car. This is exactly what has happened in the case of Panda’s integration into Google.

Illyes further said that webmasters and SEO professionals such as SEO Santa Rosa do not need to worry about how this ‘update’ is going to work, because there isn’t any typical update. As a matter of fact, it is highly unlikely for Panda to be updated in the way it has been updated for the last few years.

Jan 19

Big Suggestions for eCommerce Marketers

Justin Butlion is the content and SMM at Yotpro, and he analyzed data around 18,000 medium ecommerce sites, and he noticed that about 30% of the organic search traffic was coming from Google, Yahoo, Bing and other search engines. Right now, there is a debate regarding how relevant SEO must be for online businesses, but about 30% is important, especially when you look into any focus area for the small business over.


You do need to take into consideration the conversion rates, and the order values, and then you get an understanding of the value of the SEO for these sites. There are some things that you can do to help with conversion rates, and they’re listed here.

The first is to start being selective with the products that you brand. Though you might think the product that you have which is very unique might sound cool, the problem is that if you look at the search rankings, you’re the only one looking at it. You should have your products stand out not through a catchy name that is obscure, but instead use generic terms to help with product referencing.


Then there is to make good content consistently. For many brands, they say that if you put down interviews and have news coverage of current trends, you’ll get the content people will love. If you’re trying to improve your company, create content that the users will love and they will value. Instead of just relying on product pages, instead make sure you have stories that your customers will want to read, and a reason got come back to your company.


If you’re trying to sell different products on three different pages, you should instead consolidate them. The reason or this is simple because google won’t put your pages against one another, and you don’t have to worry about google taking you down for duplicate market. For many, more isn’t always better, but instead quality over quantity.


You should also start looking for a mobile experience. Many consumers are now increasing the use of their smartphones for answers. More people are using their devices now than ev3r before, and it gives you a much bigger chance to get to the consumers, so it’s best to build a website that is now mobile friendly as well as good for those off mobile.


Finally, start to get the traffic that you want through product reviews and through public relations. There are many bloggers out there that will grab your product and give you a great review. This is one of the best ways to get backlinks to your product, and you will be able to get the reviews that you want. This is a great way to build your repute, because the bigger the blogger the more influence it will have, so your ecommerce site will get better reviews than ever before.

These are some of the major ways to change up your site this year. You’ll be able to direct and get more traffic than ever before, and it works wonders.

Jan 07

Local Traffic “Diversion”: Is it Intentional or a Fluke?

About half of mobile searches are local searches.  They are important for customers and it actually shows the amount of ad spending that is used.  It’s also an area that’s important for any company involved, because this caters to the local business.  However, recently there has been a change in this, instead of showing the place you want, they instead show the ad results. These ad results end up clogging the actual places that you’re looking for, and as a result, it becomes a problem for anyone to find anything due to the prevalence of ads taking up their space.

For example, if someone was looking for an office and said an ad for a pizza place, that would be the problem here.  After this happened, Google came out and said that it was some sort of “bug” in the system, such as there was a fluke problem, and they were trying to get it fixed.  Yelp, however says that they see the true intent.  Some of these companies are using this to push their ads forward.  Yelp says that is one of the ways that Google sees local-intent searches that show Yelp or TripAdvisor as one of the results.


Google uses these searches to push through third-party ads, and there are many SEO companies, such as AF Media Group as a local San Jose SEO, that also have this pushed through.  This in turn causes people to become frustrated with the use of these services, because they’re supposed to be used for traffic, route, and other updates, but instead there are ads being thrown at people and it causes a problem with the way search results go.  Think about it, do you really want to have fifty ads show up when just searching for one place?  That’s not the case, and because of this any local businesses that you’re searching for end up getting shadowed by various third-party companies instead of shown as the direct result.  This frustrates many people, and it’s recently become a problem.  Some have looked into this situation, and they are going straight to Google for the answer to this question and why it is happening.

These claims are at the bottom of most of the antitrust action that is happening in Europe.  According to this, they’re saying that these issues were caused by a “code push” that Google is trying to remedy.  However, the information is a bit scarce right now, and there will need to be more information provided to see what is really happening.  Yelp can see the deception created by Google, but Google is saying it’s only a temporary issue that they’re working to fix.  For the most part, the only thing that is true is that many are looking into the matter for the real answer to this issue, rather than just a PR answer from both sides of the coin.  Really, what you believe is based on how you view Google and what the true motivations of them are.

Jan 06

Three PPC Tactics That are Important in 2016

When trends come up, it’s important to know of them, and for paid searching, it’s no different. This year, we saw new methods being used, and AdWords even releasing a whole new list of features that are important to see. However, there are three areas that must be considered in 2016.

Three PPC Tactics

The first is the ad messaging strategy. This is something that used to be just 95 characters on a PPC and then the client would choose ne and that’s it. However, it’s changed immensely, with new AdWords being released and new ways to make ads be different with new extensions. Soon, it was less about the characters, but instead making a strategy, giving a message with the features used. There are a few to choose from, along with the different snippets of this.’

Three PPC Tactics

There are now new ways to make and highlight different aspects of a business, including the benefits and different features of a company. Nowadays, you can talk about the different types of elements highlighted in important ways, and instead of having to worry about the limited space to get the message across, it’s important to talk about the different features, which is very important today.

Three PPC Tactics

The next difference is video ads, which aren’t new, but in 2015, it is the age of this. There are new video ads being released every day, and having them in the search results make a whole world of difference, and you can put them right on YouTube. You used to focus only on the google search network option, but now it’s become not only that but ads plus remarketing and display ads. On top of that these days, you will also have video ads as well. with google now having True View in the AdWords interface, it will start to catch on, and it’s a strategy that can be used with video campaigns in the future.

The final element is remarketing lists for search ads. You can now take the search network one step further by putting in remarketing lists. Even though this isn’t something new, being around now for about three years, the advertisers that use it are getting the benefits from it. This will allow you to modify, search ads, keywords, and past site visitors for products and services like yours. You can see how the visitor data goes and how they behave, and also looking at the returning customers and how they are converting as well, allowing you to see if you need to increase or decrease the bid.

Along with this however, is the fact that you can now have more venues to pay search for, and it will allow you to get a better return for each scenario. By testing this, you’ll be able to figure out which are the best for you, and you can then choose how to conduct your search tactics.

These are the top three tactics in 2016, and of course, you should take all of these in mind, because it can change your ability to produce PPC ads forever.

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