One of the main goals of every website is to rank well on the major keywords users are searching for. That is why so many sites utilize the skills of experienced SEO companies like Carmel SEO to ensure their site has high search rankings. Now, this may leave many webmasters curious as to how their SEOs manage to get their website to the top of the search results. The answer is quite simple, many SEOs will target certain long-tail keywords to help boost your search rankings. So what does the process of finding, selecting and targeting keywords look like? In this article we’ll give you a brief explanation of long-tail keywords and the selection process.
First, what are long-tail keywords? Long-tail keywords are the phrases people use when searching for anything on the internet. For example, if looking for a blue shirt, a user might search for “navy blue button down shirt”. The job of webmasters and many SEOs is to find what long-tail keywords people are searching for in your field and target them in order to rank well in the search results. It may sound pretty straight forward, but it actually can be quite a time consuming process.
The next step would be to see which of your keywords are in high demand by using a tool such as the Keyword Explorer. This tool can be highly valuable as it not only will show you the volume for keywords but will also provide you with suggestions based on the keywords you are researching.
Once you have your head terms selected, the best thing you can do is find out who else is targeting your keywords. You can do this by manually checking the SERPs and by using a tool called the Mozbar. If you don’t have the Mozbar installed on your computer, I suggest you get it soon.
I hope the information provided above helps you better understand long-tail keywords and how they are used to help boost your site rankings. If you have any questions I suggest contacting a reputable SEO company such as Carmel SEO so they can help you better understand this topic.