Category: Search Engine Watch

3 Strategies That Will Give You An Edge in the Apparel Industry

The apparel industry has undergone a tremendous metamorphosis over the years. This remarkable change can be attributed to the wealth of information regarding advertising methods, consumers, and purchase intent. The modern marketing technology and competitive market are other additional factors that have influenced the clothing market. A huge number of the stakeholders in the apparel …

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Issues that Real Time Search Algorithm Updates May Cause

Google’s Panda and Penguin algorithms have been updated several times in recent years and it has caused panic in majority of SEO circles. A very less number of SEOs seemed to have benefits from these updates. The SEO job continues to becoming tougher as Google has moved towards implementing real time algorithm updates. Hence, the …

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Google Makes Recent Changes in Search Result Pages

Google has recently cleared the ads from right hand side of result pages. Instead, four ads would be showed on the top of search results, given that the queries are more commercially relevant. Number of Ads shown at the bottom of page isn’t affected by this recent change. However, a result page could now show …

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Local Traffic “Diversion”: Is it Intentional or a Fluke?

About half of mobile searches are local searches.  They are important for customers and it actually shows the amount of ad spending that is used.  It’s also an area that’s important for any company involved, because this caters to the local business.  However, recently there has been a change in this, instead of showing the …

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